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Deran S. Hintlian, founder of the Deran Confectionery Company, came to
the United States from Armenia at the age of 17. He soon went to work
in his uncle’s candy factory and then sold candy on the streets. A
little later, he was able to become a candy-jobber, selling the product
to retailers.
His next big step in 1929 was the acquisition of the bankrupt Windsor
Confectionery Company in Union Square, Somerville. There he and other
members of his family did some manufacturing, some jobbing, and also
ran a retail store. At that time, cellophane was a new product. Deran
S. Hintlian was the first person to think of packing peanuts in
cellophane bags.
Around 1931, the Hintlian family purchased the Murray Confectionery
Company on Commercial Street in Boston and moved their operation there.
They enjoyed a profitable trade in their manufactured chocolates,
sugar-panned almonds, brazil-nuts, peanuts, and bagged roasted nuts.
Seeking a bigger location again in 1936, the family moved its business
to the location at 134 Cambridge Street in Lechmere Square. The factory
and offices in East Cambridge were expanded a number of times.
The firm continued to grow through the acquisition of other candy
makers. In 1961, Deran purchased the Miller and Hollis Corporation, the
manufacturer of Haviland Chocolate. The Haviland Brand of real
chocolate products becomes their flagship brand. In 1963, Deran
purchased the C.S. Allen Corporation of Webster, which specialized in
the production of toffees and English-style hard candies.
Upon Deran Hintlian’s death in 1966, his wife became president of the
firm. She ran the business with the help of a cousin, Harry Hintlian,
who assumed the presidency in 1970 when Deran was sold to the Borden
Corporation. At that time, Borden was the fifth largest food concern in
the world.
Deran specialized in high volume, popular-priced sweets. Most of their
products are chocolate. To help meet their goal of offering
high-quality confections at affordable prices, Deran made their goods
entirely from scratch, processing their own cocoa liquor, and milling
their own chocolate. Deran’s products enjoyed wide acceptance,
especially in New England and the Northeast.
In the early 1990’s, Borden sold the business to Great American Brands,
an investment group. In 1994, Necco (New England Confectionery Co.) did
an asset purchase. Necco continued to operate the plant at 134
Cambridge Street until 2003, when Necco consolidated all their New
England operations into a new facility in Revere, MA. The Haviland
brand of real chocolate products continues to be manufactured there.
Check Out Our Haviland® Products:
Haviland Chocolate Peg Bags, Haviland Window Boxes, Haviland Chocolate Milk Cartons, Haviland Chocolate Double Dipped Peanut Tub, Haviland Chocolate Covered Raisin Tub, Haviland Chocolate Covered Peanut ClusterTub, Haviland Thin Mints, Haviland Raspberry & Orange Thin Mints, Haviland Red Rose
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